Advertising was once the preferred and best strategy to build a brand. Coca-Cola, Tide, Maytag and dozens of others rose to brand stardom during a time in which our society naively trusted advertising. But times have changed. Today, Uncle Miltie and the men that wore the Texaco star are gone, and building a brand name requires far more weapons in your marketing arsenal.

branding
Consumers are hit with more than 5,000 marketing messages every day, and branding is the only way to cut through the advertising clutter. Meng & Associates works everyday with clients, creating unique public relations strategies which build products and services into bona fide brands. We can do it for you too.

public relations
It has been said that advertising cannot start a fire among prospective customers; it can only fan a fire that has been first started through publicity. When applied in a linear, aggressive strategy, public relations makes a significant impact on shaping public opinion and provides instant credibility because the power of the press. Whether you are looking for national exposure or local attention, M&A can help you reach out with feature articles, mass emails and/or press releases to more than 60,000 media contacts and syndicated networks.

positioning & market strategy
Remember New Coke? It illustrates how the lack of proper positioning and strategy can bring disaster, despite a multi-million dollar marketing budget. If your product or service is not properly positioned to reflect its own unique attributes as well as being positioned correctly in the market as a whole, no amount of advertising dollars will guarantee your success. Creating a solid positioning strategy will strengthen your company’s place in the market, and M&A can provide a comparative market analysis to help you develop a comprehensive and successful positioning strategy.

website development & graphic design
From basic informational web sites to highly complex, database-driven sites that utilize the best opt-in techniques and eNewsletters, Meng & Associates has all the tools to help you build an interactive relationship with customers. Plus, the professional graphic designers at M&A have more than 100 years of combined experience in web and print layout and design. We can help you design and publish any document, marketing collateral or catalog quickly and cost-effectively.