Tom Wishon Golf Technology
The golf equipment industry’s premier clubhead designer, Tom Wishon was opening his own component design company. Golfweek once wrote that Tom is one of the smartest men in golf and he’s a scratch player. However, when it came to developing a comprehensive marketing strategy, he was a complete duffer starting from scratch.

By producing a ‘slick-styled’ annual catalog, quarterly technical journals, monthly eNewsletters, an innovative “buyers’ club” and by nurturing alliances with professional golf organizations, Meng & Associates developed and implemented a long-term marketing strategy that positioned the company as a clubmaking specialist.

Result: Almost immediately, TWGT carved out a lucrative niche that continues to grow.