Strategic Shaft Technologies
Despite being well-known amongst golfers on the professional tours, SST PURE® had very little brand recognition among average golfers. Thus, SST PURE needed to increase its brand awareness, educate the golfing public to a highly technical process with little or no marketing budget.

Working within a limited marketing budget, Meng & Associates implemented aggressive public relations combined with a modest, advertising campaign that enlisted key golf product distributions. By coordinating the efforts of more than golf writers and editors across the country and promoting SST PURE to media contacts around the world, M&A successfully garnered feature articles and hundreds of editorial mentions in golf publications, on-line news services and regional newspapers.

Result: SST PURE gained enhanced brand recognition and increased sales for a fraction of the cost.