Rio Bonito Ranch
One of the hunting industry's best kept secrets, the exotic critters on the Rio Bonito Ranch seemingly had 16,000 pristine acres all to themselves. Although that's not a bad deal if you're an antelope, the Ranch's mission was to get the word out.

Meng & Associates designed a new website and implemented an opt-in e-newsletter to encourage repeat business via the Ranch's customer base. Also, a strong public relations campaign educated sportsment to the Ranch's benefits.

Result: The deer and the antelope aren't smiling any more.