The GolfWorks
Golf’s largest and oldest component distributor still under original ownership, The GolfWorks is one of the world’s most respected manufacturers, designers and suppliers of quality golf and clubmaking equipment. The company was producing 1.2 million catalogs a year and operating a growing eCommerce website...yet, The GolfWorks still needed vital support in its public relations efforts.

Meng & Associates immediately initiated an aggressive public relations strategy that involved regular press release submissions to more than 200 golf writers and editors across the country and to more than 60,000 media contacts around the world. From personnel hirings to new product announcements to technical articles reviewing the industry’s latest technology, M&A provided influential editors a steady stream of reliable and interesting information.

Result: GolfWorks and its research and design team established a strong level of trust among key writers in the golf industry, and its products received more press ink than ever before. Another possible result: Sales in some categories are up by more than 70% from a year ago.