Guardian Instruments
Guardian Instruments was the largest supplier of wireless crane instrumentation in Texas...only no one knew it. To solidify its market position and increase sales. Guardian Instruments needed to increase brand recognition among a highly specific group of consumers.

Meng & Associates developed a targeted branding strategy which included a product catalog, direct mail initiatives, new statewide customer list, e-promotions, improved sales presentations and a complete web re-design.

Result: Industry professionals are now talking about Guardian, and sales are up.